David A. Land Photography
David is a NYC based commercial and editorial Photographer & Director specializing in portraits, interiors and travel.
David also happens to be one of my earliest clients, meeting him during my internship at photo representation agency, Big Leo Productions. We've worked together for over 5 years now and one of our first projects together was to establish a logo mark - a branding that would set the tone for all things that followed.
We decided a straight forward mark for David fit his personality best: something traditional but friendly, letting his work take center stage.
USB Postcard Portfolio Mailer
David recently rolled out an updated video reel and wanted a way to share it with some of his top clients while also reminding them of his talents as a still shooter. After testing out a few different directions we settled on a paperclip style USB that allowed us to clip together 3 postcards, each relating to a different area of expertise. All were placed in a sleek back envelope and sent with a custom label – a clean and simple execution to let the work really take center stage.
Watch the USB video here
Cape Town South Africa Booklet
This project was a dream for me, not only because David is a treat to work with but because the subject matter allowed for the handmade approach I always crave - we let the look and feel of the promo be influenced directly from the colors and craft found within the series of images and pulled in Instagram images to allow for a more personal, travel journal feel.