Familiar Fox is Nicole, a creative director with a focus in branding & promotional design. I work mostly with small businesses and fellow creatives in both print & online media.

I'm all about YOUR brand, special "where the heck do I even start?" projects & all things photography.

Don't know where to start?

Email Me

One Rule: Go Big or Go Home

One Rule: Go Big or Go Home


Hello Big Leo! An agency with a big personality and even bigger talent.

Meet Big Leo! The wonderful photo repping agency I worked with fresh into my move to NYC. I spent my time with them working on design projects, library organization and archiving, promotional videos, as well as a smattering of other odd jobs - kind of the most ideal "out of college" experience ever. Mary Dail, Owner also had some nice things to say about our time together:

"Any time you see something cool coming out of the Big Leo offices besides the amazing photography and styling talents of our artists, then chances are, it is the doing of K.Nicole Murtagh. Her youthful, fun, and inventive designs have graced our website and emailers, many of our artist promos and websites, the first inception of our Big Leo agency book called "My Little Orange Book", our special deliveries to clients, and much, much more.

With an easy going and collaborative style of working, Nicole has made being creative the highlight of our days. Her seasoned grasp on design solutions has enabled her to quickly implement changes, while her cutting-edge ideas have served to help elevate our little brand to very BIG places."

To christen our collaboration together, we decided explore a type driven update of the company's already existing branding. Keeping the same colors & typefaces, we used the gold star as an recognizable element that kept the two designs tied together. 


I joined the team just in time for Big Leo Month and the clever promotional idea they had baked up (quite literally) with local cupcake business Sweet Revenge: Big Leo Takes Sweet Revenge. Tagging along on their oh so sweet revenge, I got the opportunity to capture the days events as they unfolded. Tackling behind the scenes shooting, graphic design needs and the final video edit - Mary gave me a ton of creative freedom. It was a blast! 


I always thought I had a huge digital photography archive - ever see one for a whole roster of creative talent? Eek! One of the bigger tasks I tackled daily at the Big Leo HQ was keeping the artist's image archive up to date, tearsheets scanned and the website current with new work. We built our (massive) agency website on PhotoFolio; while my time there, we tried out a new design too.

Big Leo, NYC based artist representation agency, was in need of a fresh new way to show off their photographers and build momentum for new clients. “My Little Orange Book” is cute, compact, and now available to the masses! See the full preview over at Blurb and then head over to Big Leo’s new website to see more of the artists work. 

Whoever said print is dead hasn't see an agent's office. Promotions are a big part in getting your artists names out there and basic mailers are still one of the best ways to do that. In addition we've collaborated on other basic printed collateral that all small businesses need. Checkout some of our favorites below:

Digital needs for the Leo's didn't stop at the website. Emailers & Invites were a regular request too. From portfolio meetings with advertising agencies to after hour happy hours, Big Leo knows how to party! Click previews below to see full view of a few of my favorite designs we made together. 

The Works w/ David A. Land

The Works w/ David A. Land

HX2 and The Little Blue Box

HX2 and The Little Blue Box