The Little Blue Box
As featured on No Plastic Sleeves :
“We knew we wanted to show a little bit about ourselves and show something that was both professional, quirky and humorous. We used the silly shots of ourselves because we wanted to have our personalities match the type of work we are showing. The same images of us that are shown on the promo are also shown on the about page of our site … We are sending our blue boxes to ad agencies and some An agency with a big personality and even bigger talent.mags – basically people and places we really would love to work with.”
Also featured on PDN Online:
"Jordan Hollender and Diane Collins started with a simple design of a blue “X” when they launched their business as photography duo HollenderX2. The “X” represented “times,” as in “times two,” since, in their view, two photographers are better than one. They brought their blue branded “X” to designer K. Nicole Murtagh of Familiar Fox, and worked with her to create a promo announcing their partnership and their business."