Love Punch Promo
It's hard not to fall in love when a client comes to you and says ‘So I’ve got this image, let's think of something to do with it...'
Enter one of my very first clients - Melissa Punch, with what I still think is the perfect little photo mailer project.
With Valentine's Day quickly approaching, photographer Melissa Punch wanted to find a way to use images from a personal project in a fun promo to send to a few of her clients & advertising crushes. To make the most impact, we decided to go with something that would engage the recipient directly and temporary tattoo’s fit the bill. I couldn’t help myself from basing the project off her last name and after locking down a direction, I used her edgy shooting style as reference for executing the design. To finish it off we skipped the typical secret admirer approach and went with a crystal clear envelope paired with the USPS Love Stamp, by the ever so lovely Jessica Hische – a match made in postal heaven.