A Culinary Exploration
Welcome to space! Evi came to me with hopes to find a creative way to showcase her personal projects with food stylist Kristin Stangl. The concept? what if we used food to represent our Solar System? Wanting to do something outside of the ordinary but still practical for different types of content, we settled on a larger scale newspaper sized format that would be designed with Evi’s playful personality in mind. We paired the final newspaper with a blank postcard and mailed out in a clear envelope so you could get a tease of what’s inside.
Evi & Kristin created the universe “using food and cooking techniques to capture characteristics like temperature, topography and atmosphere. We show the sun as a golden disc of caramelized sugar. Venus, with its volcanic landscape and average temperature of more than 800°F, is represented by a Croque Madame topped with a lava stream made of egg yolk. Earth is an arrangement of salt-baked fish and lettuces to depict its surface of water and land. We both loved researching and creating this project."
Additional Collateral
In addition to the newspaper promotion that went out to special clients, we also created a full postcard set to use as leave behind. And whats more, her agent loved the personal project so much, we even made her a series of framed prints, the last item below.
