Shaka Surf School Rebranding
Jenny, founder of Shaka Surf School is one of those people with an infectious personality and huge heart.
Folly Beach, SC is very lucky to have this wonderful woman teaching yoga & surfing to the coastal community.
Jenny came to me with the need for a serious facelift - wanting to connect better with the summer crowd and stay in touch with current local clients. We decided to start with a brand new logo - finding inspiration in Jenny's own drift wood, painted artwork and using it as a strong influence. This was followed by the launching of a new website, which allowed her clients to easily signup for surf sessions - a huge improvement to the "cash only" method from before. Along with the new branding and site launch - we hooked her up with basic collateral, business cards, stickers and rack cards.
Lastly, I pulled in my photography skills to bring some new imagery to her online presence: shooting some behind the scenes and yoga lessons together. I don’t offer this with all clients but at the time Jenny was lacking high resolution, well shot images for the website changes. It’s been nearly 5 years since Shaka Surf’s big relaunch and Jenny has not stopped hustling since then! They are updating the website independently now and check in to update print assets from time to time.