Shaka Surf School Rebranding
Jenny, founder of Shaka Surf School is one of those people with an infectious personality.
folly beach, sc is lucky to have this wonderful woman
Role: Logo Design, Web Design & Photography
Jenny came to me with the need for a serious facelift - wanting to connect better with the summer crowd and stay in touch with current local clients. We decided to start with a brand new logo - finding inspiration in Jenny's own drift wood, painted artwork and using it as a strong influence. This was followed by the launching of a new website, which allowed her clients to easily signup for surf sessions - a huge improvement to the "cash only" method from before. Along with the new branding and site launch - we hooked her up with basic collateral, business cards, stickers and rack cards. Lastly, I pulled in my photography skills to bring some new imagery to her online presence: shooting some behind the scenes and yoga lessons together.