Salt & Water Magazine
Ocean Inspired. Driven by Soul. Salt & Water Magazine was an online community celebrating coastal culture and soulful living. As Co-Creator and Art Director since the project was born in April of 2014, I passed the reins off as the team prepared for the prospects of a possible print magazine addition. The magazine has since folded. In the years collaborating together, we updated our branding once. Here is a brief look at the two logo designs I created for us along with a little process for the second - I'll be honest, I still can't decide which I like better.
Our Website
Built on Wordpress with custom development, we needed something that would allow us to most easily add new content with each new issue; something that not only I could quickly edit as a designer but generally tech savvy humans could easily change as-well. Also below, our first round ideas for a print magazine that didn’t see fruition.
Content Creation
Along with a monthly online magazine, we ran a daily instagram feed which I designed for daily. I also helped concept & curate for community programs like #TogethernessThursday and #SoulfulSunday. From new issue announcements to basic workouts, I've included a few of my favorite designs here for you.
“I love you, girl. You are a true gem and I am so blessed to be able to have you on the S&W team and just to collab with you in general. Adore your tenacity... Reminds me of me. I just don't take ‘I don't know’ for answer.”
- Cynthia Groseclose, co-founder